The Marketing Management associate degree program provides learning opportunities that introduce, develop and reinforce academic and occupational knowledge, skills and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a Marketing degree with specializations in marketing management, entrepreneurship, retail management, e-business, professional selling, sports marketing or social media.
What skills do students learn in this program?
The Marketing Management program teaches students about products, pricing, place and promotion, marketing research and consumer behavior. In addition, students learn how to create sales presentations as well as business and marketing plans.
What types of students thrive in the program and in this career field? Those who:
- enjoy working with and communicating with people
- are creative
- have an eye for detail
What types of jobs are available to graduates of this program? Where can they work?
Both private and public sector businesses utilize marketers to promote their products and services. Marketing Management graduates are ready to gain employment in the following areas:
- Retail Management
- Small business management