What skills do students learn in this program?
The Marketing Management diploma program prepares students for careers in marketing and entrepreneurship and emphasizes the development of skills in selling, advertising, retailing, market research, consumer behavior, strategic planning and small business management while teaching about products, pricing, place and promotion. In addition, students learn how to create sales presentations as well as business and marketing plans.
What types of students thrive in the program and in this career field? Those who:
- enjoy working with and communicating with people
- are creative
- have an eye for detail
What types of jobs are available to graduates of this program? Where can they work?
Both private and public sector businesses utilize marketers to promote their products and services. Marketing Management graduates are ready to gain employment in the following areas:
- Retail Management
- Small business management