News Release


For media information, contact:
Zaundra Brown
Director of Public Relations and Information
404.297.9522, ext. 1757
brownz@gptc.edu

 

GPTC's Marketing Team Wins National Award
College Honored for Rebranding Effort

Clarkston, GA - March 18, 2013

Rose Flynn – Creative Services Director; Cory Thompson – Public Relations & Information Director
Rose Flynn – Creative Services Director; Cory Thompson – Public Relations & Information Director

The Marketing Department of Georgia Piedmont Technical College (Formerly DeKalb Technical College) received the prestigious Paragon Award from the National Council for Marketing & Public Relations (NCMPR) at its annual national convention in Chicago this month. The College won a gold medal in the Brand Experience Implementation category for its rebranding and marketing of the college's new name. Prince George's Community College in Maryland won silver in the category, and HCC Coleman College for Health Sciences in Texas won Bronze.

More than 1,700 entries were submitted for the national award in 43 different categories. Georgia Piedmont Technical College (GPTC) was one of 266 two-year colleges that entered the competition. In the fall of 2011, GPTC embarked upon a massive rebranding effort that included changing the college name, logo, colors and website among other elements. The marketing department led the rebranding effort in conjunction with marketing firm Tillman-Allen-Greer. "Two years of planning and organization lead up to the October 2011 launch of the new College brand," said Cory Thompson, GPTC's Public Relation & Information Director. "It is a humbling honor to be acknowledged by our peers in the marketing arena for doing an exceptional job in our team's rebranding effort." Thompson added.  The details of the rebranding launch were chronicled in the college's submission for this award.

GPTC's marketing team won the silver Medallion award at the organization's district conference last fall. The college also won gold in the Promotional Campaign for a Special Event category for the Investing in Dreams Gala at the district level. Both entries were submitted for national recognition.

The Paragon Awards, presented by NCMPR, recognize outstanding achievement in communications at community and technical colleges across the country. It's the only national competition of its kind that honors excellence exclusively among marketing and PR professionals at two-year colleges. NCMPR is an affiliate of the American Association of Community Colleges.

Georgia Piedmont Technical College, a unit of the Technical College System of Georgia, promotes a student-centered environment for lifelong learning and development, encompassing academic and technical education for employment in a global community. The college has nine centers of learning in DeKalb, Newton, Rockdale, and Morgan counties. Georgia Piedmont Technical College currently has more than 4,000 students enrolled in diploma or degree programs and more than 9,000 in adult education classes. Academic and Technical programs at Georgia Piedmont Tech cover more than 125 different occupations. For more information, visit our website at www.GPTC.edu.

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About Georgia Piedmont Technical College
Established in 1961, Georgia Piedmont Technical College (GPTC) is one of the top technical colleges in Georgia. As a student-centered institution, GPTC prepares individuals with the skills necessary to succeed in a rapidly changing, global economy. In August 2016, Georgia Piedmont was ranked among the top ten technical colleges in terms of enrollment by the Atlanta Business Chronicle. GPTC’s graduation rate is more than 74.3 percent, and its graduates secure employment at a level resulting in a 98.7 percent placement rate. With nearly 4,000 students, Georgia Piedmont’s adult education program is among the largest in the state. The college has 12 learning centers in DeKalb, Newton, Rockdale and Morgan counties. As set forth in its student catalog, Georgia Piedmont Technical College does not discriminate on the basis of race, color, creed, national or ethnic origin, sex, religion, disability, age, political affiliation or belief, genetic information, veteran status, or citizenship status (except in those special circumstances permitted or mandated by law). Contact Lisa Peters, the ADA Coordinator, at 404/297-9522, ext. 1154, ADA504Coordinator@gptc.edu or at the main DeKalb campus, 495 N. Indian Creek Drive, Clarkston, GA 30021 Room A-170; or Dr. Debra Gordon, the Title IX Coordinator, at 404/297-9522, ext. 1176, TitleIXCoordinator@gptc.edu or at the main DeKalb campus, 495 N. Indian Creek Drive, Clarkston, GA 30021 Room A-103 for assistance. For more information about our graduation rates and other important program information, please visit our website at https://www.gptc.edu/gainfulemployment.

A unit of the Technical College System of Georgia.